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Hair

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SKIN

SETS

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Sets

Shop HAIR STYLING

Texture Powder

Sea Salt Spray

Hair Clay

Pomade

Leave-in Conditioner

Curl Cream

Shop Hair Styling

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Curl Cream

Curl Mousse

Curl Gel

Curl Refresh Spray

Shop HAIR CARE

Shampoo

Conditioner

Shower Duo

Hair Elixir

Shop Hair Care

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A man with curly hair is looking thoughtfully to the side, wearing a black zip-up sweater against a dark background.
GET YOUR ROUTINE

GET YOUR ROUTINE

Your own free, tailored & personal

routine in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

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TRANSFORMED 122,000+ MEN

Shop HAIR STYLING

Texture Powder

Sea Salt Spray

Hair Clay

Pomade

Leave-in Conditioner

Curl Cream

Curl Mousse

Curl Gel

Curl Refresh Spray

Shop Hair Styling

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Shop HAIR CARE

Shampoo

Conditioner

Shower Duo

Hair Elixir

Shop Hair Care

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Shop BODY CARE

Body Wash

Deodorant

Shop Body

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Shop revival series

Hair Revival Serum

Scalp Revival Serum

Skin Revival Serum

Shop Revival Series

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Sets

Holiday Sets 30% OFF
A close-up portrait of a man with curly hair, wearing a black zip-up sweater, looking thoughtfully to the side against a dark background.A close-up portrait of a man with curly hair, wearing a black zip-up sweater, looking thoughtfully to the side against a dark background.
GET YOUR ROUTINE

GET YOUR ROUTINE

Your own tailored & personal routine

in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

1,000,000+ Men

have already switched to BASED.

Because confidence shouldn't come at the cost of your health.

Instant Hydration & Definition

Transforms curly hair in seconds.

Premium Non-Toxic Ingredients

We never compromise on quality.

Zero Toxic Compounds

0.00% parabens, sulfates or phthalates.

Zero Endocrine Disruptors

Healthy hair shouldn't affect testosterone.

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Leave-In Conditioner

Step 1 of your routine. Deeply conditions & hydrates curls without weighing them down.

Castor Oil

Hydrates & nourishes your curls, leaving them stronger & fuller with each use.

Vitamin E

Protects from damage & boosts shine, making curls healthier and more defined.

Avocado Oil

Deeply moisturizes and protects, enhancing shine while reducing frizz.

Glycerin

Locks in moisture, controls frizz and enhances curls making them pop.

Curl Cream

Step 2 of your routine. Locks in hydration, defines curls & controls frizz.

Castor Oil

Reduces frizz and protects curls from daily damage for healthier, defined hair.

Silk Protein

Smooths and strengthens hair strands for frizz-free, defined curls.

Agave

Naturally defines curls while locking in moisture for long-lasting bounce.

Vitamin B5

Penetrates hair to add volume and shine without weighing curls down.

Premium Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

ORDERS OPEN IN:

00

h

00

m

00

s

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

Frequently Asked Questions

Most pomades are loaded with synthetic shine agents, heavy oils, or synthetic fragrance bombs. BASED gives you strong, clean styling without the any toxic and harmful chemicals or synthetic fragrances.

BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.

Never. It dries with flexible hold, not helmet head. No crusty texture, no flakes.

Yes. It’s reworkable with just a bit of water or damp hands—style stays flexible all day.

Yes - unlike others, we only use premium non-toxic ingredients. Using zero harsh & toxic chemicals makes sure it won't irritate your scalp, disrupt your hormones–all while being effective. Unlike other brands (we won't name names) we will never cheap out on our ingredients, because we actually care about the long term health of our customers.

Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.

Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo, which is a mix of BASED Pomade and BASED Sea Salt Spray.

Don't worry - that's why we created the BASED Guarantee. Although only 1% of our customers ever use it, we understand sometimes a product might not be a perfect fit.

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Can Disrupt Hormone Balance

Can Dry & Damage Curls

Instant Hydration

Instant Definition

Contains Parabens

Contains Phthalates

Made in USA

BASED

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1,000,000+ Men

Here is why 1,000,000+ men switched to BASED