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Hair

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Sets

Shop HAIR STYLING

Texture Powder

Sea Salt Spray

Hair Clay

Pomade

Leave-in Conditioner

Curl Cream

Shop Hair Styling

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Curl Cream

Curl Mousse

Curl Gel

Curl Refresh Spray

Shop HAIR CARE

Shampoo

Conditioner

Shower Duo

Hair Elixir

Shop Hair Care

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A man with curly hair is looking thoughtfully to the side, wearing a black zip-up sweater against a dark background.
GET YOUR ROUTINE

GET YOUR ROUTINE

Your own free, tailored & personal

routine in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

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TRANSFORMED 122,000+ MEN

Shop HAIR STYLING

Texture Powder

Sea Salt Spray

Hair Clay

Pomade

Leave-in Conditioner

Curl Cream

Curl Mousse

Curl Gel

Curl Refresh Spray

Shop Hair Styling

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Shop HAIR CARE

Shampoo

Conditioner

Shower Duo

Hair Elixir

Shop Hair Care

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Shop BODY CARE

Body Wash

Deodorant

Shop Body

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Shop revival series

Hair Revival Serum

Scalp Revival Serum

Skin Revival Serum

Shop Revival Series

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Sets

Holiday Sets 30% OFF
A close-up portrait of a man with curly hair, wearing a black zip-up sweater, looking thoughtfully to the side against a dark background.A close-up portrait of a man with curly hair, wearing a black zip-up sweater, looking thoughtfully to the side against a dark background.
GET YOUR ROUTINE

GET YOUR ROUTINE

Your own tailored & personal routine

in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

   

FREQUENTLY ASKED QUESTIONS

FAQs

Got Questions? We Got Answers.

General Questions

Most brands cut corners — we cut toxins. BASED is built on one principle: your health comes first.

No endocrine disruptors. No synthetic dyes. No cheap fillers. Just clean, high-performance formulas made to actually perform — without wrecking your skin, scalp, or hormones.

This isn’t wellness marketing. This is health-first men’s care, backed by real ingredients that respect your body and your time.

Our formulas are composed of all naturally-derived ingredients — and not in a fake, greenwashed way.

We use real ingredients, backed by science and designed to protect your skin barrier, nourish your scalp, and support without compromise.

No parabens. No phthalates. No hidden tradeoffs. If it doesn’t serve your health, it doesn’t go in.

Because most men don’t realize what they’re putting on their skin daily.

Drugstore products are loaded with synthetic preservatives, hormone disruptors, and cheap fragrances

that can wreck your skin barrier and even mess with your endocrine system over time.

We only use premium non-toxic ingredients — no junk, no filler, no silent damage.

Because we’re not selling cheap lather and fragrance.

We use ingredients that support your long-term skin, body, and hair health — things like omega-rich oils, anti-inflammatory botanicals, and barrier-safe cleansers that cost more but perform better.

This is premium, preventative care — not a temporary fix that leaves your body worse off.

Guys who want to look good, feel good, and smell good without compromising their health.

Athletes, models, students, fathers — if you care about what you put on your body, BASED is for you.

Whether you’re trying to fix your scalp, stop using trash, or just feel cleaner and sharper — we got you.

Absolutely not.

We spend millions of dollars a year formulating everything from scratch with health, safety, and performance in mind.

If it doesn’t meet our internal standards — it doesn’t ship. Period.

Because we’re grounded in truth and health — not trends.

BASED means no compromise. No fake marketing. No unnecessary toxins.

We build products for how men actually live, sweat, shower, and grow — and we do it clean.

Health-first means being on your side if something doesn’t work.

That’s why we have the BASED GUARANTEE — a 60-day money-back guarantee.

No awkward returns. No guilt trips. If it’s not right for your body, we’ll refund you.

Start with your scalp and skin — that’s your foundation.

The Shampoo & Conditioner bundle is a best-seller for a reason. Or grab our non-toxic aluminum-free deodorant if you want to stop rolling aluminum and artificial fragrance into your pits every day.

Every product is a step toward better health.

Any questions unanswered? Reach out below.