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Hair

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Sets

Shop HAIR STYLING

Texture Powder

Sea Salt Spray

Hair Clay

Pomade

Leave-in Conditioner

Curl Cream

Shop Hair Styling

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Curl Cream

Curl Mousse

Curl Gel

Curl Refresh Spray

Shop HAIR CARE

Shampoo

Conditioner

Shower Duo

Hair Elixir

Shop Hair Care

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A man with curly hair is looking thoughtfully to the side, wearing a black zip-up sweater against a dark background.
GET YOUR ROUTINE

GET YOUR ROUTINE

Your own free, tailored & personal

routine in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

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TRANSFORMED 122,000+ MEN

Shop HAIR STYLING

Texture Powder

Sea Salt Spray

Hair Clay

Pomade

Leave-in Conditioner

Curl Cream

Curl Mousse

Curl Gel

Curl Refresh Spray

Shop Hair Styling

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Shop HAIR CARE

Shampoo

Conditioner

Shower Duo

Hair Elixir

Shop Hair Care

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Shop BODY CARE

Body Wash

Deodorant

Shop Body

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Shop revival series

Hair Revival Serum

Scalp Revival Serum

Skin Revival Serum

Shop Revival Series

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Sets

Holiday Sets 30% OFF
A close-up portrait of a man with curly hair, wearing a black zip-up sweater, looking thoughtfully to the side against a dark background.A close-up portrait of a man with curly hair, wearing a black zip-up sweater, looking thoughtfully to the side against a dark background.
GET YOUR ROUTINE

GET YOUR ROUTINE

Your own tailored & personal routine

in less than 60 seconds.

GET YOUR ROUTINE NOW (60s)

Built for clear, healthy skin.

Real Confidence. Zero Compromise.

Join 1,000,000+ Men Who've Switched to BASED.

Premium Non-Toxic Ingredients

We never compromise on quality.

Engineered for Daily Use

Built to perform. Every day.

Zero Toxic Compounds

0.00% parabens, sulfates, or silicones.

High-Performance Formula

Built to cleanse, hydrate, and restore.

Zero Endocrine Disruptors

Healthy skin shouldn't affect testosterone.

Strengthens Skin Barrier

Built to protect and repair over time.

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Daily Cleanser

Step 1 of your routine. Clears out dirt, oil, and buildup to prep your skin for hydration.

Willow Bark Extract

Gently exfoliates to unclog pores and calm irritated skin.

Bamboo Charcoal

Cleans out pores and absorbs excess oil for visibly clearer, healthier skin.

Green Tea Extract

Fights redness and protects against environmental stressors.

Glycerin

Pulls water into the skin for all-day softness and hydration.

Daily Moisturizer

Step 2 of your routine. Seals in moisture and strengthens your barrier after cleansing.

Ceramide NP

Reinforces your skin barrier and locks in lasting hydration.

Squalane

Boosts moisture and smooths skin without feeling greasy.

Rosehip Oil

Rich in antioxidants and essential fatty acids to support skin repair.

Panthenol

Soothes, repairs, and strengthens the skin’s natural barrier.

Premium Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

Non-Toxic Formula

Zero Toxic Compounds

Zero Endocrine Disruptors

Made in USA

ORDERS OPEN IN:

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MAKE THE SWITCH NOW

Fast 2-5 Day Delivery

60-Day Money Back Guarantee

1,000,000+ Men HAVE SWITCHED TO BASED

Join the BASED Revolution

Hear from the men who have elevated their

confidence & health by switching to BASED.

45,837+ Reviews

THE BEST I HAVE EVER USED

"As a barber, I have probably used 30+ different hair care products. I have seen almost everything, and looking back nothing comes close to BASED. Combined with the fact that it's 100% natural - it's crystal clear."

Elijah Forcier

1.2M+ Followers

MY HAIR HAS NEVER FELT HEALTHIER

"My curls have never been as healthy as they are now after switching to BASED. There is no other brand like BASED that combines natural non-toxic ingredients, and that actually works."

Manuel Enrique

5.6M+ Followers

BASED REVIVED MY HAIR

"My hair used to be extremely damaged. BASED fixed all of it, and my hair has never felt healthier, nor has it ever looked better. Could never switch back after seeing how BASED transformed my hair."

Alim

3.5M+ Followers

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Ships Next Day

2-5 Day Delivery

Free US Shipping $30+

Free INTL Shipping $100+

Why choose

Based?

Premium Non-Toxic Ingredients

Engineered for Daily Use

Pore-Clogging Silicones

Drying Alcohols

Transparent Ingredient List

Does Not Disrupt Hormones

Cheap Toxic Chemicals

Suitable for Sensitive & Acne-Prone Skin

No Sulfates or Harsh Surfactants

Cheap Synthetic Fragrance

BASED

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